There is power in the crowd. When they rise up they can fund, create, distribute and promote. But how do you turn an audience into an active community where members become collaborators? more
I don't know if I agree with the whole "audience as collaborators" idea. Realistically, the audience doesn't want to make a film or help with the filmmaking process, or else they'd be filmmakers.
We need to take a look at our precursors, the indie musicians. The way they get their "audiences" involved is through incentivized promotion. In other words, give the fans something they really want, whether it's exclusive works of art, specialized merchandise, or personalized keepsakes (autographed or limited edition items), in exchange for their efforts at "spreading the word".
We need to think of what gets us excited as fans and provide that to those people who take the time to invest in our creations.
Very well said and I really agree with autographed and limited editions on items, it helps bring up the true value of items such as DVD's that surly cost more environmentally than the monetary value that is current.
Think Outside The Box office" is a break through step-by-step nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film's release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny.